CC

Management approach & targets

Corporate citizenshipA company’s commitment to its role as a “good citizen”. at Deutsche Post DHL Group is about giving back to the communities in which we live, work and conduct business. This is an integral part of our corporate responsibility strategy. As the world's leading transport and logistics company, we want to leverage our core competencies and the know-how of our employees in a way that makes a positive contribution to society and the environment. We collaborate closely with established partner organizations to ensure the maximum positive impact of our programs and activities. In the area of corporate citizenship such activities focus primarily on:

  • Disaster management at airports and local support for people in need (GoHelp),
  • Promoting educational opportunity and employability for young people, especially those from disadvantaged socio-economic backgrounds (GoTeach),
  • Supporting local environmental and community service projects initiated by our employees, and
  • Promoting workplace integration and language acquisition for refugees in Germany.

Our corporate citizenship activities are systematically captured and measured according to the globally recognized LBG model. The percentage of long-term strategic involvement, i.e. investments in local communities, increased to 62%. The percentage of charitable contributions reached 12% and the percentage of commercial initiatives was roughly 26%. These developments reflect our strategy of investing primarily in long-term local community projects.

Corporate citizenship is one of the key drivers of employee engagement across the Group. All of our corporate citizenship programs, along with our refugee aid activities, are highly regarded by both employees and external stakeholders. We were recognized for our corporate citizenship activities several times over the course of 2016.

In the reporting year we laid out our approach to corporate citizenship in a new Group-wide guideline, which was also published on our corporate website.  

We have defined the following requirements and focus areas for our main corporate citizenship pillars:

Areas and focus
Area   Focus 2016   Status
Employee community involvement   We want to motivate as many employees as possible around the world to get involved as volunteers.

We plan to continuously expand and improve our refugee relief activities in Germany.
  Achieved
Disaster management
(GoHelp)
  We want to conduct at least one DRT training session and at least one GARD workshop in each of the three main regions.   Achieved
Improving educational opportunity and employability
(GoTeach)
  As part of the cooperation with SOS Children’s Villages and Teach For All, we want to expand activity in the partner countries and deepen our impact.   Partnership with Teach For All was extended for another three years.
  Focus 2017
Improving educational opportunity and employability
(GoTeach)
  Extend partnership with SOS Children’s Villages by another three years