Materiality analysis 2015PwC 18, 19, 20, 21, 25
Deutsche Post DHL Group conducted a materiality analysis in 2015 as a way to identify focus issues within three main areas: Employees, the Environment and Governance. Focus issues were identified and concrete goals and KPIs were defined for each issue.
- In the area of Employees, we will focus on the issues of employee engagement, learning and development, and occupational health and safety.
- In the area of Environment, we will concentrate on issues of energy efficiency, as well as air pollution and noise.
- In the area of Governance, our focus is on compliance, data protection and security, as well as standards in the value chain (especially environmental and social standards in the supply chain).
We do not report KPIs for compliance, data protection and data security, or environmental and social standards in the supply chain since these figures contain sensitive information pertaining to our business.
Results of the 2015 materiality analysisPwC
Methodology behind the materiality analysis
Identifying those issues considered material by Deutsche Post DHL Group involved a four-step process.
First, 500 different stakeholder representatives participated in an international, anonymous online survey and shared with us their input on the importance of sustainability issues for the Group, as well as their feedback on the Group’s performance in the respective areas. Participants in the survey included employees, customers, investors, non-governmental organizations (NGOs), policymakers, suppliers, journalists, academic institutions, associations and councils, as well as CR experts from other companies.
The survey questions were based on the following five thematic areas: ethical governance and sustainable business strategy, product responsibility and business practices, working conditions and the safeguarding of human rights, environmental protection and corporate citizenship. The list of issues was established according to today’s most important sustainability initiatives and standards (including the Global Reporting Initiative – GRI, UN Global Compact, OECD), and also based on the requirements of customers, CR rating agencies and internal evaluation methods. The issues identified in 2015 were largely the same as those identified for our company in 2013.
As a second step, the results of the stakeholder surveys were combined with insights gained from other relevant sources of information. These sources included:
- Information from interviews with selected stakeholders
- Analysis of customer requirements
- Insights gained from external evaluations by CR rating agencies
- Evaluation of global trends and issues (Issues Monitoring), as well as
- The impact of the logistics industry on environment and society based on the Green Transformation Lab’s impact study “Responsibility to act”.
The third stage of the process involved interviews with members of our internal Responsible Business Practice Council as well as with members of the Deutsche Post DHL Group Board of Management, who were asked to provide their input on possible focus issues and their relevance. In addition, an evaluation was performed by the Sustainability Advisory Council, which is made up of independent external CR specialists.
In the final step, issues identified as material by internal and external evaluations were reviewed and confirmed by the Board of Management, and then assigned individual KPIs and target objectives.
The material issues along with their KPIs and targets form the basis for the continuous performance improvement process and the associated reporting, both internally and externally.